Pie Insurance Partners With Ford To Create New Commercial Auto Insurance Product

Ford Credit today announced plans to launch Ford Pro Insure, a new commercial auto insurance product powered by Pie Insurance.

“Ford Pro customers have come to expect a complete set of products and services that ensure their fleets are the most efficient and productive business tools they can be,” said Jim Drotman, Ford Pro FinSimple executive vice president overseeing commercial financing and insurance. “Insuring their vehicles through Ford Pro Insure will be an important part of that seamless experience that helps many business customers lower their total cost of fleet ownership.”

Ford Pro Insure will cover commercial vehicles purchased through Ford Pro and other channels. It will be provided through Ford Credit’s rated insurance subsidiary and is expected to begin rolling out in the first half of 2023.

The insurance team of Ford Pro FinSimple, Ford Credit’s commercial financing unit, is working with Pie Insurance. Pie, an insurtech specializing in commercial insurance for small businesses, will provide distribution, underwriting, servicing and claims.

“We are focused on developing capabilities in key areas that are important to commercial customers. Insurance is critical for business,” Drotman said. “We believe leveraging Pie’s experience in commercial insurance technology in delivering Ford Pro Insure will help us bring a seamless financing and insurance option to businesses quickly, all under one roof.”

“Since our founding in 2017, Pie’s mission has been to empower small businesses to thrive by making commercial insurance affordable and as easy as pie,” said Dax Craig, co-founder and president of Pie. “We’re excited to grow our efforts to support small businesses with this expansion of our work into commercial auto coverage by working with the Ford Pro FinSimple team to bring Ford Pro Insure to the market.”