Earnest is an American financial services company based in San Francisco that touts a merit-based lending policy.

Primarily a tech company, Earnest aims to help make a dent in America’s $1.2 trillion student loan epidemic with its software that analyzes data like employment history and income to find financially responsible borrowers for its products.

Earnest CEO Louis Beryl says the average borrower saves $17,936.

Since expanding into student loans, Earnest has made 50 times as many loans as in 2014.

Near the close of 2015, Earnest raised a round of $275 million in the form of debt and equity-further proof that fintech’s attempts to overhaul our financial status quo might be a lasting development.

The company’s competitive advantage in 2016: Low payments Flexible platform. The biggest challenges standing in this company’s way in 2016: Growing competition in the space. What to look out for: A rush of hiring: Earnest expects to add 200 people over the next year as it rolls out a mobile version of its lending tools.
An expanded menu of financial services, with ambitions of becoming an actual bank. Top perks for employees: Lower rate earnest loans, airfare, equity, housing stipend.