Digital agency Pie Insurance said it is ready to start selling its workers’ compensation policies in four states this month, with a goal of operating in as many as 20 states by the end of 2018.
That’s more states than Pie co-founder and CEO John Swigart originally thought would be possible, according to an e-mail he sent to “Pie watchers” with the news.
In the states where it has been approved, Pie will operate as a full-stack managing general agency with backing from Sirius Group.
The insurtech will write firms with premium up to $25,000 but its “Sweet spot” starting out is businesses with premiums of $5,000 and below, according to Swigart, who said one of the biggest opportunities for Pie is low risk, start-up offices.
Longer term, Pie hopes to quote and bind insurance policies based on data from the predictor tool.
Pie has added new investors and advisers, including Judd and Susan Shoval, founders of small business workers compensation insurer Guard Insurance.
Pie’s insurance backer Sirius is owned by the Singapore-based division of China Minsheng Investment Corp. Ltd., run by private investors, which bought it from Bermuda-based financial services holding company White Mountains Insurance Group in 2016 for $2.6 billion.