Vestorly automates content marketing for customers including investment advisors.

What it is:  Vestorly, the start-up founded by two former Wall Streeters, is an online platform that lets businesses — including, for example, investment advisors — automate their content marketing to potential clients. For instance, independent Registered Investment Advisors can use Vestorly to communicate directly with their clients through social media. More than that, it leverages their clients’ online connections to generate leads of potential clients.

When it was founded: 2012

Where it’s based: New York

Funding: $2 million from undisclosed investors.