Rubicon Global manages a network of independent companies which bid for waste from business customers.

In Europe, Suez aims to accelerate the digital transformation of its recycling division by improving its customer portal and creating digital platforms catered to customers that are geographically dispersed.

Smaller waste firms would be able to offer their services through the app to businesses using it.

We are proud that Rubicon Global has become one of our expert partners. Together, we will add a new dimension to waste management both sides of the Atlantic, that is ever more digital and efficient, for a sustainable protection of resources.”

Rubicon founder and chief executive Nate Morris said:”This is a new day for the global waste and recycling industry and an extraordinary opportunity to change the world.

At RWM in September 2015, David Palmer-Jones, chief executive of Suez’s UK subsidiary, said Rubicon’s technology was aWake-up callfor the industry, which should take note of Rubicon’s customer service.

I think perhaps they steal a march occasionally on the more traditional waste industry on customer relations. But it is for us to show the customer that we can perform.”