During the “Big Data & Smart Waste” session,Amity Lumper of Cascadia, Don Ross of Kessler Consulting, Jason Gates of Compology and Scott Lukach of Rehrig Pacific discussed what the growth of big data means for waste and recycling.

Ross kicked off the session with the quote, “If you can’t measure it, you can’t manage it.”He shed light on how data can be used for service verification, fleet and telematics, route optimization, bin volume, behavior tracking and smart cities.

Lukach made the case that big data is changing the way we live and how we communicate with each other.

Changing times require a changing strategy, and big data can help with that.

The “The Digitalization of Waste & Recycling” session tackled how municipalities across the U.S. are beginning to embrace the “Smart cities” movement-integrating data and technology to drive efficiency and respond to citizen demands.

“Hauling technology includes what we call ‘tech in trucks’ and big data platforms that enable dispatchers and operations professionals to optimize their assets; customer-facing technology provides visibility and customer service like never before; and sustainability technology provides verified diversion metrics, carbon tracking, and reporting-all as a foundation for sustainable change,” according to Michael Allegretti, head of public policy for Rubicon Global located in Atlanta.

“Digitalization means gathering more data, leading to better quantitative and qualitative analysis. By gathering data on our waste/recycling status quo, we’ll be able to adjust and adapt our policy execution to be more effective and more efficient and hopefully more sustainable and resilient,” said Stephanie Stuckey, chief resilience officer for the City of Atlanta.