Dive Brief: France-based Suez has acquired a stake in Rubicon Global and led a $50 million funding round as part of a new strategic partnership between the two companies.

Suez will use Rubicon’s technology which includes a cloud-based hauler management platform, customer portal and mobile apps in its European fleet.

This will also give Suez an opportunity to re-enter the U.S. market and work with Rubicon to challenge the industry’s largest players such as Waste Management and Republic Services.

By helping Suez optimize collections, particularly for small customers across large areas, Rubicon will gain valuable experience for taking on new accounts in the U.S. as well.

Last year, Rubicon also announced a new financing program for its network of small haulers and a partnership with data company Trucost to provide better emissions data.

These are among a number of intriguing new approaches that have earned Rubicon the oft-used title of aDisruptorin the waste industry.

Suez purchased a 30% stake in TerraCycle’s European operations last fall to expand its ability to recycle the variety of challenging materials that the New Jersey company is known for specializing in.