Combining Rubicon’s waste-streaming model with SUEZ’s sustainable resource management experience, the duo will develop and deploy innovative and effective solutions to both U.S. and European markets.

Paris-based SUEZ led Atlanta-based Rubicon Global’s current funding round, which raised more than $50 million.

Now, the companies have formed a partnership in an attempt to better improve the waste and recycling industry.

This is a new day for the global waste and recycling industry and an extraordinary opportunity to change the world,” said Rubicon Global Founder, Chairman and CEO Nate Morris in a statement.

Waste is an issue that affects every single person living on the planet. Through technology and innovation, we can make it less expensive and more responsible, and this partnership with SUEZ will help us do just that. With its international reach, incredible longevity as a company and commitment to innovation and a sustainable future, SUEZ is a perfect strategic partner for Rubicon, and I am particularly happy to have Jean-Marc as a new board member of the company,” said Morris.

In the European market, SUEZ will focus on improving its customer portal and creating digital platforms dedicated to scattered waste volumes to help accelerate the digital transformation of its recycling and recovery division.

SUEZ is developing its offer to propose disruptive models and solutions in response to its customersneeds and in favor of the circular economy. We are proud that Rubicon Global has become one of our expert partners. Together, we will add a new dimension to waste management both sides of the Atlantic, that is ever more digital and efficient, for a sustainable protection of resources,” said SUEZ Group Senior Executive Vice President of Recycling and Recovery in Europe Jean-Marc Boursier in a statement.