State Farm Arena and Rubicon have delivered the first-ever zero-waste NBA All-Star Game.
The 2021 All-Star Game marked the 70th event and, for the first time ever, held four events in a single day.
As a common practice across the industry, if an event has more than 90 percent overall diversion from a landfill and materials are reduced, reused, recycled, composted and/or recovered for productive use in nature or the economy, the event is considered “Zero waste.” During the event, the Hawks and State Farm Arena successfully diverted 97 percent of fan-generated waste with the help of Rubicon.
The Hawks’ partnership with Rubicon provides the Hawks and State Farm Arena with industry-leading software and equipment for collecting and hauling materials as well as creative solutions for recycling various materials.
Beginning with the second half of the Atlanta Hawks’ 2020-21 regular season, State Farm Arena will continue to work with Rubicon on the newly implemented processes to ensure the venue remains a zero-waste venue for all future events.
State Farm Arena hosts approximately 200 events annually.
“As we strive to make State Farm Arena a sustainable venue for all events, we are proud that our zero-waste program exceeded expectations during this marquee event,” said Sofi Armenakian, director of operations and sustainability for the Atlanta Hawks and State Farm Arena.