His knack for identifying problems and introducing cheap, profitable solutions is evident in his latest startup: Earnest.

Founded in 2013, the financial startup is Beryl’s answer to the massive student loan debt crisis plaguing the millennial generation.

Earnest offers low-cost personal loans and student loan refinancing to financially responsible individuals based on merit rather than credit score.

Earnest What it does: Offers merit-based personal loans and student debt  refinancing.

Since the average student loan refinancing is 10 years, he sees his clients as entering into a decade-long relationship with the company.

As Beryl contemplates expanding Earnest to include a long list of financial services, the potential for these relationships to develop is great.

Though Earnest already has student loan debts in the tens of millions, this is a $1.3 trillion problem.