Sigma Prime Ventures led a $4.1 million Series A funding round in Vestorly, digital marketing platform for financial advisors.

In addition to the funding, Jere Doyle, managing director at Sigma Prime, will join Vestorly’s board.

PRESS RELEASE. NEW YORK, NY-(Marketwired January 27, 2016) Vestorly, Inc. the leading content marketing platform in financial services headquartered in New York City, today announced a Series A round of funding of $4.1 million.

The financing round includes a significant investment from Sigma Prime Ventures, a leading early stage technology venture capital firm based in Boston.

The company will bring on Jere Doyle, Managing Director at Sigma Prime, as its newest board member.

Sigma Prime Ventures has a proven track record since it opened its doors in 1984 and we see tremendous promise in Vestorly’s capacity for growth. We invest in great management teams that are building high growth businesses using disruptive technologies in a large market. Vestorly is building sophisticated content delivery and analytics platform, and with an outstanding engineering, sales and operations team they are effectively filling the need they’ve identified among their customers,” said Doyle.

Vestorly is the leading content marketing platform for the financial services industry, helping professionals use A.I. to stream personalized and compliant content to their audience and access new data on their behavior.