As it pursues a series of broker-dealer acquisitions, RCS Capital Corp. has signed on with smart-data technology startup Vestorly in a digital-marketing deal designed to connect brokers with client prospects.
Vestorly, which announced the deal on Thursday, also is in discussions with other asset management firms and mutual fund companies that want access to the startup’s Internet-based platform, said Vestorly chief executive Justin Wisz.
Through its deal with RCS, Vestorly is working on a number of digital marketing projects, including a web application in beta and under compliance review.
“Vestorly is a company that has really brought about a tool to reach the end user that we are looking to reach,” said Brian Spiewak, marketing director for RCS Capital, a company run by real estate investment trust and indie broker-dealer tycoon Nicholas Schorsch.
Vestorly is a white-label platform when used by asset managers, so what the client sees is the broker’s logo.
“We use proprietary content and lead gen technology so asset managers can measure all that user data among all consumers and advisers interacting with their brand anywhere online,” he said.
On Monday, RCS Capital and Mr. Schorsch, its executive chairman, announced yet another broker-dealer acquisition with the purchase of Summit Financial Services Group Inc.In an interview, he said that he wouldn’t rule out a fourth acquisition of an independent broker-dealer, though he stressed that organic growth at the businesses that he has bought is as important as growth through mergers and acquisitions.