These cups are not recycled, most are not recyclable, and yet we all keep using them over and over because no one stops to think about the environmental impact.

To help raise awareness and promote recycling and sustainability this Earth Day, Rubicon Global, SweetWater 420 Fest and The 30A Company are joining forces for the #UsedCups social media campaign.

Participants will be entered to win two 3-day passes to SweetWater 420 Fest or an Apple Watch Series 2.

Every year, SweetWater 420 Fest is an incredible Earth Day celebration righ there in Atlanta, so we couldn’t ask for a better culminating event to showcase the importance of recycling and reuse.”

On festival grounds, ‘Dumpster Diversfrom The 30A Company and Rubicon will recycle as many plastic beer cups as possible, diverting waste from landfills and the ocean.

Festival patrons will be given the opportunity to fill recycling bags with #UsedCups from the beer stands in exchange for a 30A Dumpster Diver t-shirt, made from recycled plastic, and/or a SweetWater beer.

As Earth Day 2017 approaches, Rubicon, The 30A Company and SweetWater 420 Fest invite cup users everywhere to join us in reducing, reusing and recycling whenever and wherever possible.