Rubicon Global, based in Atlanta, has begun a public-private partnership with the city of Atlanta that is expected to help the city accelerate its environmental leadership by using technology to improve its residential waste and recycling services.

Rubicon is a waste and recycling company that works with customers to find inefficiencies and cost-savings in their waste streams and to develop new and innovative ways to reduce, reuse and recycle waste.

Rubicon is building a new model for the waste and recycling industry, realigning incentives away from landfills and in favor of more sustainable communities,” says Michael Allegretti, Rubicon director of public policy.

We are excited to work with Atlanta-based company Rubicon to explore new technologies for innovation in our waste management systems,” says Reed.

Smartphones loaded with the Rubicon hauler mobile app will be placed into the Atlanta Department of Public Worksentire fleet of residential solid waste, recycling and yard waste trucks.

The partnership will also provide valuable planning data to the Mayor’s Office of Sustainability, most notably by enabling real-time information on current landfill diversion and recycling rates in support of Atlanta’s zero waste efforts.

The data will help the city understand how to better target its recycling education efforts, quantify the carbon avoidance from recycling activities and determine vehicle emission reduction targets in the City’s solid waste fleet through route optimization and other features.