In another sign of corporationsgrowing support for the circular economy, Rubicon Global is the latest company to join the Ellen MacArthur Foundation’s Circular Economy 100.

The CE100 is a coalition of corporates, governments and cities, academic institutions and innovators that have pledged to promote the circular economy and eliminate waste.

Rubicon is joining as anEmerging innovatorand says it will bring insights on technology, data and its disruptive approach to the global waste industry to the coalition.

Rubicon works with its customers, including many Fortune 500 companies, small and medium businesses, and municipalities, to find new efficiencies and cost-savings in their waste streams and to develop ways to reduce, re-use and recycle waste.

Once its haulers get the trash, Rubicon then works with its vendor network to recycle, repurpose or convert to energy the materials it has collected, diverting it from landfills.

As a part of CE100, Rubicon hopes toHelp further the creation of systems, processes, jobs and infrastructure to design with the next use in mind, for both post-consumer and post-industrial waste.”

In other circular economy advances, Nike has developed new sustainable packaging for its shoes made entirely of post-consumer materials such as milk and orange juice containers, and morning coffee lids.