Rubicon Global, one of Atlanta’s few unicorn startups, leads by example, with designs, amenities and policies implemented throughout its office that model the environmental change they ask their customers to match.

Situated on the 18th and 19th floors at Atlanta Plaza, a total of 46,735 square feet is dedicated to the nearly ten-year-old company’s mission – to help businesses, municipalities and garbage haulers find solutions for reducing waste and increasing recycling that saves money and the planet.

Rubicon, which has been described as the “Uber for Recycling,” achieves this by connecting businesses to a network of independent waste and recycling services through its platform.

At the entrance of their Buckhead office, visitors and roughly 235 employees are greeted by Rubicon’s logo constructed out of recycled bottle caps, which serves as a reminder of their mission, according to Senior Vice President of Policy and Strategic Initiatives Mike Allegretti.

“Our social mission, what we’re trying to achieve, is a world without landfills, so ultimately building a more circular economy, whether that’s more recycling, more reuse or less waste product.”

Like its mission, every design choice, furniture piece and accommodation at the office serves a purpose, including its location; Allegretti said Rubicon moved into the Atlanta Plaza in July 2016 because of its proximity to the Lenox MARTA station for employees who commute via public transit.

“But why the South vs. Silicon Valley or New York? Because places like Atlanta and like Louisville are closer to the problems of real world Americans. We feel very strongly about that. So the Rubicon Method, which is one piece of paper which says, ‘Here is how you can actually start to achieve this pie in the sky notion of zero waste,’ those sorts of documents or methodologies are not coming out of places like Silicon Valley. The answer isn’t always, ‘The tech will take care of it.’ The answer is usually, ‘The tech and some common sense will get you to the right answer,’ and I think there’s a lot of common sense in a place like Atlanta.”