Rubicon, an innovative software leader that provides smart waste and recycling solutions for businesses and governments worldwide, today announced the launch of its annual Trick or Trash campaign, a program designed to help reduce the waste that accumulates every year around Halloween.

Cox Communications, a leading cable television and telecommunications provider and longtime Rubicon partner, has joined Trick or Trash as the official media sponsor.

“At Arby’s, we are committed to helping kids dream big and those dreams begin with having opportunities to experience and learn new things. That’s why we are thrilled to join Trick or Trash 2021,” said Emily Crawford of the Arby’s Foundation.

The National Wildlife Federation returns as the official education partner of Trick or Trash.

NWF hopes to introduce campus sustainability teams to the Trick or Trash program as part of its Campus Race to Zero Waste initiative, a nationwide recycling competition which Rubicon also supports.

“Educating and inspiring the next generation of environmental and wildlife champions is central to our work and mission at the National Wildlife Federation. We’re proud to return as a partner to Rubicon on the Trick or Trash campaign to show millions of Americans how small steps, like reducing waste and recycling, can help recover wildlife populations and restore natural resources,” said Collin O’Mara, president and CEO of the National Wildlife Federation.

“Halloween is one of my favorite holidays, and it’s always a thrill to celebrate the launch of Rubicon’s annual Trick or Trash campaign,” said Michael Allegretti, Chief Strategy Officer at Rubicon.