Although an estimated 30 million small businesses purchase comp coverage annually, the policies until recently have been provided mostly through agents, with businesses having little say-so over who the carrier is.

From direct-to-employer insurance quotes online to TV ads, the startup company has brought a new approach to a line of business that has long been seen as esoteric and not sexy enough … Purchase this story for only $7.99!Add to Cart For access to all of our articles, check out our subscription options.