Rubicon Global, Atlanta, has announced that Michelin North America Inc., Greenville, South Carolina, has joined the RubiconPro buying program.

Independent hauling and truck fleets will be offered discount pricing on new Michelin and BFGoodrich commercial tires and retreads.

RubiconPro features fuel, equipment, financial, insurance and compliance benefits that previously were only available to the industry’s largest regional and national haulers and truck fleets.

The partnership with Rubicon Global, a leader in cloud-based waste and recycling services, also underscores Michelin’s own waste management priority-reducing the quantity of scrap rubber, textile plies and metallic plies used to manufacture tires that are sent to landfills, according to the company.

“Joining RubiconPro enables Michelin to ensure that small haulers receive the benefit of an attractive offer on our best tires for the waste industry, while also partnering with a company that shares our vision of reducing landfilled waste,” says Chris Mercer, truck segment operations manager, Michelin North America.

“Since 2005, Michelin has reduced the weight of waste generated per ton of tires by 22 percent, and the weight of our landfilled waste has decreased by 72 percent.” Michelin dealers across the United States can provide haulers and fleets with available discounts through RubiconPro.

Rubicon says its technology-driven waste and recycling model allows its network of more independent haulers to compete for customers of all sizes, operate more efficiently, and grow their businesses.