What’s in a word? If it’s in a job title, plenty-especially if you’re between 18 and 35. Online lender Earnest recently analyzed salaries and job titles for its roughly 130,000 loan applicants, who are mostly Millennials seeking to refinance their student debt.

Certain keywords in job titles can mean significant pay raises,” says the report.

The biggest raise comes with the wordLead“, which is worth a median of $23,000 a year more than the average salary of employees in the same field-maybe even doing the same work-but with different titles.

Losing the wordAssistantfrom your title is worth celebrating, since it comes with an extra $10,000 a year.

Among the dozen job functions covered by Earnest’s analysis, engineers make the highest median annual salary, at $73,000, with about half earning between $60,000 and $93,000.

Salaries for people calledConsultantsvary much more widely, with the middle half earning between $37,000 and $96,000.

Employees ages 18 to 35 with the wordTechnicianin their titles areTied for last place with customer service salaries,” the report says, with median pay of $33,000 a year.