Mobile readiness may sound like something other companies have to deal with.

What exactly is mobile readiness? For our purposes here, it’s the ability for visitors to your website to enjoy the same experience and content regardless of the form of the device they are using.

An interesting distinction about that mobile traffic reported on CNN earlier this year was that a big portion of that traffic is from individuals coming through apps versus a mobile web browser.

Maggie Crowley, marketing manager at Advisor Websites also points out that last January, for the first time ever, more Americans accessed the Internet through a mobile device than anything else.

People now expect mobile and real-time experiences from service providers,” Mr. Wisz said.

Use them to enhance the text in your content, and as with other tests, preview on those mobile devices to confirm the views your recipients will experience.

Depending upon the age and capabilities of your web sites, you can do some overhauling or cosmetic touch-ups and be headed toward mobile readiness.