Cool Planet is proud to announce a new distribution agreement with the J.R. Simplot Co., one of the largest privately held agricultural companies in the nation.
Simplot will serve as a distributor for Cool Terra throughout the Western United States and portions of the Midwest.
Simplot will commit resources to support and sell the Cool Terra product in production and specialty-crop agriculture, as well as in the turf, nursery, and landscape markets.
The purpose of the council is to help Cool Planet explore and maximize opportunities to utilize Cool Terra Engineered Biocarbon as a means of improving the health of soils while also serving as a carrier and an organic structural environment for microbial and nutrient-based solutions.
Cool Planet is in the process of expanding its distributor network, and this Simplot announcement extends Cool Terra’s reach to growers through Simplot’s network of over 90 retail locations.
“The J.R. Simplot Company is an ideal choice for us in the West because the company’s culture is rooted in innovation,” said Jim Loar, chief commercial officer for Cool Planet.
“We are fortunate to have Simplot represent Cool Terra and offer a product to their growers that will reduce water use, improve fertilizer efficiency, nurture and enhance microbial populations in the soil, and sequester carbon.”