When mayor Kasim Reed and Atlanta city officials met the leadership team from tech company Rubicon Global months ago, the two groups quickly began talking trash.
Atlanta is unveiling on Thursday that it’s become Rubicon’s first public partner for its waste collection, with the city’s public works department set to deploy Rubicon’s app to improve how it picks up the local garbage.
Atlanta is the first city to sign on to use Rubicon’s technology, committing to a six-month pilot program to use Rubicon’s software and app.
Under the agreement, Rubicon’s mobile app for haulers, the trucks that pickup waste by the bin will be deployed across Atlanta’s Department of Public Works fleet, which services 96,000 households within city limits.
For Atlanta, working with Rubicon allows the city to potentially cut costs, take a leadership position on climate change mitigation and environmental policy while also supporting a local high-growth startup, its mayor Reed says.
The partnership is the first of its kind for Rubicon, a coup the company will hope will encourage other cities to work with Rubicon on their own waste collection overhauls.
For Rubicon Global co-founder and CEO Nate Morris, the deal with Atlanta is also vindication of sorts for his decision to move the startup to the city from its founding in Louisville.