The framework of his message centered on experiences, and how companies need to deliver effective, engaging experiences to continue to win in today’s economy.

What stole the show was a 2 minute demo of an Immersive Retail Experience with REI as the setting.

This experience featured a connected bag that allows customers to have frictionless shopping experience including a seamless checkout process with no associate involvement.

Producing this bag, and the experience behind it was the result of a lengthy process of innovation.

We quickly realized we needed a platform to activate the experience.

In late 2015, we engaged Adobe to explore the possibilities of working together to leverage the power of the Adobe Cloud Platform to ignite the concept, and demonstrate what an end-to-end immersive experience could be.

When the opening session concluded and the Community Pavilion opened, the crowds rushed to experience the Smart Bag and see how it works.